5 Ways Buyer Personas Can Improve Your Sales & Marketing Efforts
As third-party data becomes less and less available, personas provide you with the best way to target and convert customers.
As a business owner or marketer, it’s essential to understand your target audience in order to effectively reach and engage with […]
2023’s Marketing Must-Haves
Don’t Get Left Behind!
One of the reasons I love marketing so much is that it’s one of the fastest-changing industries.
To work in marketing requires you to constantly uplevel your skills, knowledge, and strategy just to keep up with current trends—never […]
7 Ways Market Research Benefits Your Business
Market research is often overlooked, but it’s the only way to know for sure what is best for your business. Here are 7 ways market research benefits you:
1. Competitive Edge
Understanding your competitors is an important facet of market research. If […]
Creating a Culture That Drives Innovation
The secret to innovation? Your workplace culture!
Innovation equals survival. Those who are agile and adaptive survive. Those who see the threats before they arrive thrive.
It’s well documented that in this age of widespread disruption, companies must innovate continuously, creating new […]
Welcome to the Future: Nordstrom Co-Creates Activewear with their Customers
Before I left the US for Australia in 2007, Nordstrom was one of my favourite brands and one of the companies I purchased from on a regular basis (the other being Zappos). I loved online shopping and Nordstrom made it […]