Market research is often overlooked, but it’s the only way to know for sure what is best for your business. Here are 7 ways market research benefits you:
1. Competitive Edge
Understanding your competitors is an important facet of market research. If […]
The secret to innovation? Your workplace culture!
Innovation equals survival. Those who are agile and adaptive survive. Those who see the threats before they arrive thrive.
It’s well documented that in this age of widespread disruption, companies must innovate continuously, creating new […]
Before I left the US for Australia in 2007, Nordstrom was one of my favourite brands and one of the companies I purchased from on a regular basis (the other being Zappos). I loved online shopping and Nordstrom made it […]
Customers still want the same things: simplicity, convenience, and personalisation—but the way in which these expectations are being met grows increasingly sophisticated. These were the top CX trends for 2019.
1. Omnichannel the Customer’s Way
A few years ago, tying together various […]
Stories are powerful. They allow us to experience and feel, to empathise and engage with the subject. Emotions create connections. A story gives your brand context, differentiation, value and meaning.
Context paints a picture. It provides facts, conveys feeling, provides interpretations […]