Flying West Coffee Roasters is a specialty coffee roaster on the Sunshine Coast, Qld. Flying West, along with five other local roasters, joined forces to create the Sunshine Coast’s first and only coffee trail, highlighting not only the amazing coffee on order, but also the 60 local cafes serving up their fresh beans.
Launched by the Sunshine Coast Roasters Guild, The Coffee Trail website provides an interactive map for visitors to find cafes nearby as well as events, training and demonstrations. We worked with Flying West to create content (copy and photography) for a local PR campaign, eDM and a newsletter template, as well as social media.