Green Media Group approached me to help them with market research and validation. Planning to launch a niche magazine, GMG specifically wanted to determine if a new cross country skiing publication and brand would be supported by the global market. This research was conducted during the fourth quarter of 2019 (prior to COVID-19). At that time, the global market was deemed to be ready for the launch! I included the research findings in a media kit I designed and delivered to GMG in January 2020.