Data Analytics Fitbit Case Study

Data Analytics Case Study – 2021

For this case study I analyzed data from 33 Fitbit users over the course of a 30-day period.

The goal of the project is to analyze smart device usage data in order to gain insight into how consumers use smart devices and apply this analysis to one product from Bellabeat, a high-tech company that manufactures health-focused smart products founded by from Urška Sršen and Sando Mur.

Sršen used her background as an artist to develop beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women.

One of Bellabeat’s product is Leaf. This wellness tracker created with Swarovski® crystals doubles as a jewellery piece that can be worn as a bracelet, necklace, or a clip. It tracks activity, sleep, menstrual cycle, stress sensitivity, and access other exclusive wellness content. This analysis will be applied specifically to Leaf and inform high-level recommendations for the marketing strategy.

To view the case study, please click here.