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Stories are powerful. They allow us to experience and feel, to empathise and engage with the subject. Emotions create connections. A story gives your brand context, differentiation, value and meaning.
Context paints a picture. It provides facts, conveys feeling, provides interpretations […]
Today’s customers don’t just want to buy products; they’re looking for memories.
A study from Harris Group found that 72% of millennials prefer to spend money on experiences rather than material things. For those retailers that sell products, you may find […]
Consumers have made it clear magazine ads, TV commercials and billboards alone just don’t work. It turns out the best way to reach consumers in an emotional and engaging way is to create experiences that they actually want to be […]
