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Creating a Culture That Drives Innovation
The secret to innovation? Your workplace culture!
Innovation equals survival. Those who are agile and adaptive survive. Those who see the threats before they arrive thrive.
It’s well documented that in this age of widespread disruption, companies must innovate continuously, creating new […]
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Welcome to the Future: Nordstrom Co-Creates Activewear with their Customers
Before I left the US for Australia in 2007, Nordstrom was one of my favourite brands and one of the companies I purchased from on a regular basis (the other being Zappos). I loved online shopping and Nordstrom made it […]
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2019 Customer Experience (CX) Trends
Customers still want the same things: simplicity, convenience, and personalisation—but the way in which these expectations are being met grows increasingly sophisticated. These were the top CX trends for 2019.
1. Omnichannel the Customer’s Way
A few years ago, tying together various […]
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The Power of Stories
Stories are powerful. They allow us to experience and feel, to empathise and engage with the subject. Emotions create connections. A story gives your brand context, differentiation, value and meaning.
Context paints a picture. It provides facts, conveys feeling, provides interpretations […]
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How Experiential Marketing Gets Customers Excited About Your Business
Today’s customers don’t just want to buy products; they’re looking for memories.
A study from Harris Group found that 72% of millennials prefer to spend money on experiences rather than material things. For those retailers that sell products, you may find […]
